The Michigan Dental Association is the champion of organized dentistry and oral health for the Mitten State. Through its five divisions, the MDA equips and empowers dentists, educates the public, and lobbies for and against laws to ensure the highest quality of oral health care for all of Michigan.
One of the MDA’s key challenges is creating a demand for dentistry that ultimately helps their member dentists succeed. They chose to work with James & Matthew after an extensive RFP process because our digital and strategic capabilities are a perfect match for this challenge. We understood their need to re-position and make each marketing dollar count with an advertising strategy that relies on targeting precision and delivering the right message at the right time.